Dream IT Web Design, Inc.
Dream IT Web Design, Inc.
1712 Sw 3rd Ave
Cape Coral, FL
(239) 834-9742
SEO is a subset of search engine marketing, and deals with improving the number and/or quality of visitors to a web site from "natural" (also known as "organic" or "algorithmic") search engine listings. S.E.O. is marketing by appealing to machine algorithms to increase search engine relevance and ultimately web traffic. Our design team has the experience to achieve great web positioning for your unique product or business.
Paid S.E. Optimization
Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells hats, he/she would bid on the keyword "hats", hoping a user would type those words in the search bar, see their ad, click on it and buy. Dream IT Web Design group can help you get paid placement.
Results based marketing delivers a positive return on investment
We have a great degree of control than ever before on monitoring our websites visitors and their trends. Internet marketing consist of several different areas from natural (non-paid) search optimization, paid search, banner ads, content networks and more. Having experience in all the possible facets of web based promotion and marketing is critical in choosing the right solution for the right purpose.
Using natural and paid search to increase your traffic
Below is a rough outline of how we approach search engine optimization. Although the basic principles of internet marketing and search optimization hold true throughout the web there are many different considerations for the different markets, therefore each client has to be dealt with in specific ways. Although not always true, no two industry segments will usually require the same tactics.
Natural Search Approach:
· Evaluate your current efforts and results
· Build a comprehensive keyword list
· Target your top keywords
· Evaluate your current site against the top performers for your keywords
· Make your needed changes
· Monitor your results and track conversions
· Report regularly
Paid Search Approach:
· Develop Core Broad Keywords List
· Develop Ads and Campaigns based on keywords
· Soft Launch the campaign and monitor
· Adjust campaign based on results
· Monitor your results and track conversions
With paid search it's a little easier to cast a wide net and report on what keywords are triggering your ads, where in natural you have to purposely craft your pages for your keywords.
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