Aker Marketing - Lakewood Ranch, FL - Internet Marketing & Advertising

Aker Marketing
9040 Town Center Parkway
Lakewood Ranch, FL
(941) 552-7890

Whether it's public relations, advertising, interactive design or search engine marketing, our agency will cover all of your marketing requirements. Aker Marketing offers an entire scope of communications services including media buying, media planning, media negotiating, full-service creative, account management and planning, strategic direction, research development, and campaign initiatives. No matter what your need, our mission is to grow our clients brand awareness, market share, and increase their bottom line.

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via organic or natural methods. These methods involve the research, implementation, and modification of embedded keywords or phrases within the website as well as the content of the pages themselves. In other words, your website is communicated through top rankings on major search engines.

Organic SEO
Websites can't serve their purpose as a round-the-clock advertising medium unless they can be easily found by the users who are looking for them. The results returned by search engines today vary based on several factors including the engine's method of indexing and formulas used to determine where a particular site will rank in addition to how well the site itself is optimized. Familiarity with these individual trends is the key to obtaining consistent rankings that increase the visibility of a website.

Search Engine Optimization is a continual, ongoing process due to the trends and methods of the search engines changing constantly. To maintain good rankings - keywords, phrases, and strategies must change with them.

Other factors affect these rankings as well such as the quality of links on the website (how well ranked are the sites you're linking to?) and the quantity of inbound links (how many websites link back to yours?). The ratio between flash/multimedia and HTML text also play an important role in the search engine results achieved.

Equally important is to understand what not to do, as repeating key phrases and hidden or misleading links can consequently hinder your sites' position on search engines.

Pay-Per-Click Advertising
Pay-Per-Click advertising is an accompanying strategy to organic SEO that involves purchasing metered online advertising impressions, most successfully through Google's AdWords program. Combining these two means of internet exposure can help build a powerful and effective optimization campaign.

We provide our SEO clients with tools such as custom reporting and trending to help monitor the progress of their campaign as well as consulting backed by experience and expertise with the search engines of today. Our agency has the ability to pinpoint keywords and phrases that you need emphasized, giving your customers the best possible chance to find your products or services online.

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