BBC Marketing
BBC Marketing
2669 Forest Hill Boulevard
Palm Springs, FL
(561) 337-4547

Search sites like Google, Microsoft Live Search, and Yahoo provide opportunities to gain visibility through the purchase of ad space, often referred to as Pay-Per-Click (PPC) advertising.

When someone searches for a particular word or phrase, they are presented with highly targeted ads based upon their search terms at the top and side of the results page. When users click on any of the search engine advertising links, they are taken to the advertiser’s website. Typically advertisers pay little or nothing unless someone clicks on their ad, hence “pay per click.”

Search engine advertising is…

Effective - Research has shown that search engine advertising is much more effective than banner ads because search engine advertising provides information that is highly relevant to what the user is searching for.
Flexible - You have more control over your search engine advertising program than virtually any other form of advertising. You specify where and when to advertise, to whom, how much you would like to pay per click (PPC), and how much you will spend per day.
Affordable – There are nominal setup fees for search engine advertising and bid-for-placement gives you complete control of your budget. When you combine BBC Marketing’s keyword research with your search engine advertising, you can often find less competitive keywords to improve your ROI.
Responsive - Search engine advertising campaigns can be set up in minutes and changed almost instantly.
Informative - Your search engine advertising response rates can influence your other marketing efforts. Your PPC campaign can be used to identify popular terminology and to test advertising messages.
BBC Marketing’s Search Engine Advertising Advantage

Bring our expertise to bear on your search engine advertising campaign:

Keyword Selection - Expand your search engine advertising vocabulary with expert keyword research. BBC Marketing can help you find valuable terms that people use and that are less competitive (lower cost).
Keyword Matching Options - There are many ways to specify your search engine advertising terms, from broad match to exact match, that expand your ad exposure and can be used to reduce average cost-per-click.
Bid Management – BBC Marketing manages keyword bids to reach a balance between optimum keyword ad placement and cost-per-click. BBC Marketing will also balance your cost among various terms, ads, and campaigns.
Ad Creation - The right ad language can make all the difference with search engine advertising. BBC Marketing will make the most of the limited space that search engine ads provide, obtaining high click-through rates with good lead pre-qualification.
Tracking - The effectiveness of search engine advertising can be measured very effectively, from clicks generated to campaign return on ad sales. We will help you see the ROI of your search advertising investment.
Campaign Optimization
Performance of existing campaigns can be improved greatly by using our campaign optimization services. Our own expertise, combined with a dedicated support team within Google AdWords will review your campaigns, improve the ad copy, organize the keywords into higher performing groups, trim poorly performing keywords and improve the overall AdWords Quality Score for your campaigns, thereby increasing your click-through rate, reducing cost per click and your cost per acquisition.

Google AdWords Campaign Management
We manage your AdWords campaign to gain better visibility and improve your advertising ROI with lower cost per sale / lead. Our campaign management services include ongoing bid management, ad copy writing, ad split testing and ongoing keyword research. We guarantee to improve your return on investment
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