Florida Webmaster
Florida Webmaster
P.O. Box 325
Tavares, FL 32757
866-518-1817

Search Engine optimization is the process of making specific modifications to a website to influence Search Engine position in a positive way. The Internet was originally developed to allow communication between incompatible computer systems. Later, universities began using the Internet as a pipe-line for the exchange of scientific and academic information. This exchange was in the form of text content. The idea of exchanging graphics, photos, video or sound clips on the Internet is a recent development.

Search engines were developed as tools to locate content relative to the subject searched. Because the Internet's basic objective is to store and retrieve relevant text, Search Engines rank your website based on the quality of its text content. A website containing no text only graphics, Flash movies, video or sound is virtually invisible to a Search Engine.

For this reason, relevant text content is of paramount importance if you wish to rank high on a Search Engine. In addition, this content needs to be organized in a way that is easy for a Search Engine to find and index. The majority of websites that are currently on the web are lacking some or all of the components required to be ranked high by a Search Engine. If you feel your website is underperforming or you would like to improve your Search Engine ranking, please contact me. I will be happy to answer your questions and provide you with a no-cost estimate for my services.

Will optimizing my website make me number one one?
This depends upon many factors. First, it is easier to be number one for a unique term such as "Umatilla Florida Real Estate" than the terms "Miami Florida Lawyer". This is because there may only be a handful of web savvy Realtors in Umatilla and many thousands of lawyers in Miami all vying for the number one position. I work with my clients to create a list of targeted Search Terms. I research these terms determining the Internet competition and devise a strategy for improving your ranking.

The website you are currently viewing is a good example of my skills. Using Google, enter the words "Florida Webmaster". You will find me at or near the top of the list. How many webmasters are there in Florida? How can this website be number one?

Search Engine ranking can definitely be influenced in a positive way. Millions of dollars in increased sales have been directly attributed to my website optimization techniques. My clients pay me to "make the phone ring" and I deliver on my promises.

How can I stay at the top?
Maintaining your high ranking over time is every bit as important as attaining it in the first place. Your competitors will most assuredly be working hard to overcome your position. Search Engines use web crawling software to reevaluate your ranking on a regular basis. The last modification date is stored for each file in your website. Page titles and content are cataloged and compared to previously crawled pages. Even the expiration date of your domain name is taken into consideration. Websites that rank well and continue to maintain or increase their Search Engine position are current, well maintained and have frequent additions.

Thank you for taking the time to visit my website. I am here to help you in any way I can and want your business Internet project to be as successful as possible.

If you would like a quote for any of my services, please contact me by phone or by email. I do not provide quotes without discussing your project in detail. I want all of my customers to be pleased with the results of my work and it is important to define your expectations and requirements before quoting a price.


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