Gavoni Creative Solutions - Longwood, FL - Internet Marketing & Advertising

Gavoni Creative Solutions
1347 Dunhill Drive Longwood, FL 32750
Tel: 407.620.4229
Fax: 407.951.5091
Cell/Text: 407.417.0753

The science of proactive marketing identifies who, what and when specific prospect groups take action in regards to your product or service. Remember, marketing supports sales. Once you have identified a target market with a clear need you can decide how to fill it.

SEO Marketing

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" search results.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

PPC Marketing

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Email Marketing

Opt-in e-mail advertising, or permission marketing, is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This direct marketing uses electronic mail as a means of communicating commercial messages to a targeted audience. Our method for email delivery is constantly being update to remain CAN-SPAM compliant.

When opt-in e-mail advertising is used properly, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.