Gordon Muller - Titusville, FL - Internet Marketing & Advertising

Gordon Muller
3925 Alachua Ave.
Titusville, FL 32796-1801
Telephone (321) 298-4987

With over 10 years experience in the workforce, a BA in Economics, and graduate coursework, I am well suited to a position involving project administration/management, technical writing/editing, and marketing.

Project planning and management of all sales and marketing activities for various (B2B, B2Government, and B2Consume) markets, for complex computer/IT (business IT services, software products, website development, LAN/WAN integration, and custom programming) products and services, across product/service development and launch.

Nearly 10 years of marketing project planning and management experience covering all sales and marketing activities for various (B2B, B2Government, and B2Consume) markets, for complex computer/IT (business IT services, software products, website development, LAN/WAN integration, and custom programming) products and services, across product/service development and launch.

Program management experience with planning and managing all marketing activities for a commercial product release, provided client feedback for future product upgrades and analyzed market for product sales channels and assess niche markets.

Sales and marketing project management experience with e-commerce, business agreements, and partnering, with demonstrated authorization to sign contracts valued in excess of $1 million.

Four years of applied business computer information systems project management, sales and traditional/Internet marketing management experience. Coordinated the development of over 30 business websites, many with complete electronic commerce functionality and custom software programming.

Responsible for managing the successful launch of a competitive new business-to-business Internet service provider division of a company, administering all sales, marketing and project management projects for the first two years of operations.

Responsible for all on-line marketing campaigns for pay-to-surf membership base of over two million (consumer) members. Supervised all on-line promotions, providing over two million end-users with free e-mail, fax and website services. Generated over 4,000 new members/clients daily by using monthly contests, e-mail campaigns, free software, preferred member benefits and referral incentives.

Managed sales prospecting and project management initiatives for direct mail services of a marketing agency, writing proposals and contractual agreements, coordinating functions of letter/print shops, list brokers, IT professionals, and customer representatives.

Developed strategic business alliances with other companies, to establish new reseller/distribution channels or to foster recurring work from complimentary relationships.

Managed joint on-line marketing projects for affiliate companies co-branded initiatives, including websites, e-mail marketing campaigns, search engine placement, software download site listing placements, referrals, promotions, contests, and discussion forum/blogs.

Wrote and presented top-level national strategic marketing plans for upper management support during the project selection process.

Progressively responsible experience developing, implementing, and managing strategic marketing plans for technical computer/IT products/services to US government, business, and consumer markets.

Market Research data analysis experience - verified market research reports against survey tabulations, checked tabulated data for accuracy, dictated for transcription summary text reports and proofread market research reports for accuracy and completeness.

Marketing research experience (for marketing firms and individual companies), leading to the development of marketing plans, business plans, as well as researching competition, markets, products, and customer segments.