ICUSA
ICUSA
999 Vanderbilt Beach rd
Suite 200
Naples, Florida 34108
239-206-1004
Internet marketing and search engine optimization
In conjunction with the central factors outlined above, a nimble Internet Marketing Plan is a must. This will ensure a strategy that carefully selects the right tool for the desired outcome. By having a solid understanding of the “Five W’s†(Who, What, When, Where, Why), ICUSA will drive your efforts directly towards the sought-after results.
Whether a large corporation or an emerging business from the second-bedroom, ICUSA will analyze your core competencies, evaluate your key value propositions and provide you with a Gap Analysis that will be the platform ofr your Internet Marketing Strategy Plan. As such, you will enjoy the best possible ROI.
Search engine optimization - Site Optimization
Ultimately, “Content is Kingâ€. There is no silver bullet – no secret. You can have a beautiful site design, but without meaningful and compelling content, you will not attain the rankings you deserve. SEO is both Art AND Science. Establishing a high-impact web presence that “Pops†ultimately enhances your priority ranking status. The various search engines leverage their own proprietary algorithms to establish search result rankings. As such, “one-size’fits-all†designs cannot succeed. That’s where we come in.A properly executed Search Engine Optimization campaign will allow you to drive targeted traffic to your website by implementing the keywords that are critical for your type of business. The key word is “targetedâ€. Of utmost importance is that the visitors who come to your site are actually looking for your products or services.
Case in point, if you are a real estate agent in Portland, Oregon you might target keyword phrases like “buying house in Portland Oregon†or “Real Estate Agent Portland Oregonâ€, whereas searches for more generic phrases like “Real estate Oregon†or “house in Oregon†might yield much less relevant results
Here are a few check points ICUSA will do for your website:
SEO web design
Keyword research
Competitive analysis
On-site analysis
Off-site analysis
Analysis / Reporting
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