SEM Surge
SEM Surge
7537 Oxwood Street
North Port, FL
(941) 286-7040
At SEM Surge, we don’t have a one size fits all approach to internet marketing. Every business is different, so we approach every online marketing campaign differently. We will closely examine your business, your current online marketing efforts, and your competition. From that information we can make the best recommendation that will give you the greatest opportunity for success!
What is Search Engine Optimization?
Search Engine Optimization refers to the process of getting a website to be listed on the first page of the search engines, such as Google and Yahoo, when someone types in a specific keyword phrase.
Business owners have many big challenges when it comes to search engine optimization. For instance, many times:
Their sites are not indexed, which means Google does not even know their site exists!
If the site is indexed, it doesn’t show up for any search terms, so the people looking for their services don’t know they exist!
If the site shows up in the search results, it’s often times for keyword phrases that don’t matter, or that get very little search volume.
Most business owners don’t even know what keyword phrases will actually get them the most business!
You cannot trust anyone who “guarantees†to get your site in the number one spot on Google. Often times, people who tell you this will either rank your site for terms that are not relevant, or have no search volume, or they will use what is known as “blackhat†or unethical tricks that may get you the top spot for a little while, but when Google figures it out (and they will), your site could be banned from their index altogether and you cannot get it back. This is not what you want for your business.
As with any business, there are right ways and wrong ways to optimize a website for the search engines. At SEM Surge, we take great care to understand the current trends and best practices when it comes to SEO.
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