Upside Down Iceberg

/Home/South East, FL - Internet Marketing & Advertising/Palm Beach County, FL - Internet Marketing & Advertising/Palm Beach Gardens - Internet Marketing & Advertising

Upside Down Iceberg
600 Sandtree Drive
Suite 106B
Palm Beach Gardens, FL 33403
561-693-9393

Upside Down Iceberg helps companies design, plan, implement and maintain their online image and presence through Social Media Marketing.

Upside Down Iceberg understands that each person and business has different needs when it comes to Social Media Marketing. With that in mind we have several levels of services we provide.

•We have a tutorial program where we offer online DVD's for people who want to run and manage their own social media campaign, but need a step by step guide to get started.
•We strategize, setup and consult on Social Media Campaigns for companies who have the staff to implement and maintain their own marketing campaings.
•We offer full service packages where we stregize, setup, implement and mainitain all aspects of a company's Social Media

One factor that many company’s overlook is lead capture. They spend countless dollars on marketing and advertising to acquire customers and drive traffic to their website and then have no clue who they are or who went there. The best way to find out who they are is through a lead capture process. There are two ways to do this, either by a lead capture page or a lead capture box.

Keyword research is the single most important function in any online marketing effort. Keyword research give statistical analysis, real time data of the major factors involved in what words and phrases people are using to search terms on the internet. Furthermore, it tells us what words and phrases have the most traffic, which words and phrases have the most competition, and what words and phrases are the most profitable. It cue us into the areas one is most likely to have the best results. It allows one to know which terms are used by people who are ‘searching’ and what terms are used by people who are ‘buying.’ Proper research will clarify how much is being spent on advertising in each area, how much each organic search result is worth in real time dollars.